Forever 21: 4 Reasons it Failed & Filed for Bankruptcy
Indigo 9 Digital
FEBRUARY 28, 2023
Shein is vertically integrated allowing it to go from design to shipping in as little as three days. If you can’t move all of the inventory then markdowns are required which eats into sales per sq. By 2017 Forever 21 decided it would open 40 F21 Red stores within that year alone. Large stores are inherently risky.
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