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Holiday Shopping in the New Normal

Retail TouchPoints

The holiday shopping season seems to get bigger every year. The introduction of ecommerce has allowed consumers to shop the big sales from the comfort of their own home, avoiding the crowds and offering increased convenience and variety. As a result, online sales have grown consistently during the holidays. Black Friday’s New Normal.

Shopping 226
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Welcome to the new customer experience

Inside Retail

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs.

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Best Retail Marketing Tips for 2019

Retail Next

No lines, lots of choices, affordable deals, shop anytime and anywhere – these are just some of the many reasons why 51 percent of Americans prefer to shop online. From $390 billion in 2016, total sales jumped to $453 billion in 2017. That is why effective retail marketing is crucial. Re-engage past customers.

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How T-Shirt Brand Goodlife is Using CPG Tactics to Conquer High-End Fashion

Retail TouchPoints

These tech investors were savvy at raising money and savvy at digital marketing, but we always believed that kind of growth was overrated — a lot of companies pour money into media channels to grow top line, but do they really have lifetime value? Do their customers really keep coming back? The Goodlife store in Scottsdale, Ariz.

Fashion 251
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How Starbucks is Using Mobile Apps to Significantly Increase Sales

Indigo 9 Digital

Johnson, the former CEO of Juniper Networks and a former executive of Microsoft, replaced Howard Schultz as CEO in 2017. Johnson has said that: "digital relationships drive significant long-term value to Starbucks through more frequent occasions, increased spend, improved customer retention, and marketing efficiency."

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Starbucks’ Digital Strategy, Why it Outperforms

Indigo 9 Digital

Kevin Johnson, the former CEO of Juniper Networks and a former Microsoft executive, replaced Howard Schultz as Starbucks’ CEO in 2017. Johnson has said that: "digital relationships drive significant long-term value to Starbucks through more frequent occasions, increased spend, improved customer retention, and marketing efficiency."

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Starbucks’ Strategy: 4 Actions it Used to Grow Into a $100 Bln Company

Indigo 9 Digital

Imagine having over 30,000 stores around the world and providing all of your customers with the same feeling. A great customer experience is always about a feeling. The last time you were out shopping how did you feel as soon as you entered the first store on your trip? How did you feel when you walked around the store?