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Welcome to the new customer experience

Inside Retail

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs.

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Best Retail Marketing Tips for 2019

Retail Next

No lines, lots of choices, affordable deals, shop anytime and anywhere – these are just some of the many reasons why 51 percent of Americans prefer to shop online. From $390 billion in 2016, total sales jumped to $453 billion in 2017. Push notifications are excellent tools to retain and engage customers.

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How Starbucks is Using Mobile Apps to Significantly Increase Sales

Indigo 9 Digital

Customers using this feature can skip the line (most of the time) in store by placing their favourite order from the most convenient location whether that is at home or on the way to work. In 2019 Starbucks opened up its first pickup only location in the United States.

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Starbucks’ Digital Strategy, Why it Outperforms

Indigo 9 Digital

Customers using this feature can skip the line (most of the time) in store by placing their favourite order from the most convenient location whether that is at home or on the way to work. Kevin Johnson, the former CEO of Juniper Networks and a former Microsoft executive, replaced Howard Schultz as Starbucks’ CEO in 2017.

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Starbucks’ Strategy: 4 Actions it Used to Grow Into a $100 Bln Company

Indigo 9 Digital

In 2014 Starbucks introduced a complete tuition reimbursement program for employees located in the United states who worked at least an average of 20 hours per week. Imagine having over 30,000 stores around the world and providing all of your customers with the same feeling. A great customer experience is always about a feeling.