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Welcome to the new customer experience

Inside Retail

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

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Best Retail Marketing Tips for 2019

Retail Next

From $390 billion in 2016, total sales jumped to $453 billion in 2017. While it brings great opportunities for entrepreneurs, the stiff competition in the market, plus the enormous demand for high-quality service, make succeeding in this industry challenging too. That is why effective retail marketing is crucial.

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How Starbucks is Using Mobile Apps to Significantly Increase Sales

Indigo 9 Digital

Customers using this feature can skip the line (most of the time) in store by placing their favourite order from the most convenient location whether that is at home or on the way to work. In 2019 Starbucks opened up its first pickup only location in the United States.

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Starbucks’ Digital Strategy, Why it Outperforms

Indigo 9 Digital

Customers using this feature can skip the line (most of the time) in store by placing their favourite order from the most convenient location whether that is at home or on the way to work. Kevin Johnson, the former CEO of Juniper Networks and a former Microsoft executive, replaced Howard Schultz as Starbucks’ CEO in 2017.

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Starbucks’ Strategy: 4 Actions it Used to Grow Into a $100 Bln Company

Indigo 9 Digital

In 2014 Starbucks introduced a complete tuition reimbursement program for employees located in the United states who worked at least an average of 20 hours per week. Customers using this feature can skip line in store by placing their favourite order from the most convenient location whether that is at home or on the way to work.