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The 2017 Omnichannel Holiday Strategy Advantage

Wiser

While shoppers could opt to pay extra for expedited shipping, another option is to pop into a store and walk out certain that they have everything they need. Or, that associate can have it shipped to them instead. Ship from Store . In-Store Returns . Making returns easier for shoppers removes some of the barriers to checkout.

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Promotions and Discounts: 2017 Back-to-School Trends

Wiser

Consumer spending during back-to-school 2017 sales was forecasted to increase and reach $83.6 Less free shipping promotion mentions. Target seems to also follow the same trend for both 2016 and 2017. 2017 Average Percent Discounted. 2017 Average Percent Discounted. 2017 Percentage of Products Discounted .

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Even Late to the Paid Membership Party, Target Believes it’s ‘Starting from a Position of Strength’

Retail TouchPoints

Fighting Subscription Fatigue as Consumers Shed Memberships As Prime has proven for years, getting customers into a paid membership program can pay off in spades for retailers. The economics for retailers are clear — but what’s less clear is how consumers will respond now that they have so many options to choose from.

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Walmart Rolls Out Geek Squad-Style Tech Support Service Nationally

Retail TouchPoints

Walmart originally began testing the program in select stores by offering both consumer electronics and technology services to its customers. The launch comes just a few months after Best Buy rolled out its own membership program , which combines its Geek Squad tech support services with free shipping.

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DTC Activewear Brand Vuori Valued at $4B After Latest Funding

Retail TouchPoints

The company has been profitable since 2017. Currently the brand is offsetting its carbon and plastic footprints while taking steps to eliminate 80% of plastics from its shipping and supply chain by 2022.

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Whole Foods Adds $10 Fee to Amazon Prime Members’ Deliveries

Retail TouchPoints

Amazon acquired Whole Foods in 2017 and introduced a free two-hour delivery option in 2018 as it steadily expanded the grocer’s delivery footprint. However, grocery margins are tight, and retailers are limited in how many costs they can pass along to consumers: prices rose 3.7%

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Finding a Balance Between Free Shipping and Discounts

Wiser

Experienced retailers understand that shoppers have grown used to free shipping and discounts, but offering both at the same time depletes margins and brand value. Free Shipping and Discounts During the Holidays . What they initially found shows us why the choice between free shipping and discounts is often so difficult.