Nike’s eCommerce Strategy, 4 Reasons Why Digital Sales are Soaring
Indigo 9 Digital
MAY 30, 2022
The pandemic provided a large boost but the truth is that Nike made a strategic decision to focus on its direct business in 2017. In 2017 Nike sold its product through an estimated 30,000 retailers but by 2019 it only had 40 strategic retail partners. Nike also reduced its reliance on department stores.
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