Inside Retail
AUGUST 4, 2021
Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. Promotion of toddler milk comes into question appeared first on Inside Retail. Battling breastfeeding rates.
Wiser
JULY 27, 2017
Take a guess: what occasion is being advertised by the following promotions from various sources? The campaigns surrounding Prime Day are a clear example of the difficulty in scaling promotional monitoring. In other words, be willing to go beyond the traditional holiday-based promotional calendar. “Free Shipping.
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Wiser
DECEMBER 1, 2017
Although Q4 can be the most competitive time of the year, it can also be extremely lucrative, especially for businesses who know how to elevate their advertising strategy. . PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). .
Inside Retail
JANUARY 20, 2022
Specifically, these key opinion leaders will promote the Lunar New Year inspired promotion to celebrate the launch, offering Superdry customers a saving of $88 – an auspicious number in Chinese culture – when they spend $300. Marketing on these platforms does require a different approach to their Western counterparts, however.
Wiser
AUGUST 17, 2018
Big companies such as TOMS and Chipotle have seen a lot of success with BOGO promotions. In a report from AMG , 66 percent of shoppers say that they like BOGO the most out of all discount promotions. They also found that 93 percent of shoppers report that they have taken advantage of BOGO promotions at least once.
Inside Retail
JUNE 28, 2021
While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies.
Retail Focus
OCTOBER 12, 2022
What’s more, high streets on these shores have experienced higher population growth in recent times, with this averaging out at 6% between 2012 and 2017. For example, some 10.3 million people (or 16% of the UK population) live within just 200 metres of their local high street.
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