Indigo 9 Digital

MARCH 17, 2022

We are significantly accelerating our investments in brand marketing, and we're projecting accelerated growth with Amazon for the balance of 2021 and beyond.” If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Do you like this content?

Merchant Services 96

Merchant Services Advertising Shipping Wholesale 96

Indigo 9 Digital

MARCH 15, 2022

You have had success in your home market and now it’s time to expand into a new market, the United States. The first question many brands facing this opportunity will ask is how are we going to market our product in the United States? Recently two organizations started sending me marketing emails. Become a savvy marketer.

Advertising 94

Advertising Location Shopping Consumer 94

Indigo 9 Digital

JUNE 28, 2022

By 2017 with sales still in decline Abercrombie & Fitch appointed Fran Horowitz as CEO. In Abercrombie & Fitch’s heyday of the 1990s and the 2000s it was well known for marketing what it called an “ all-American ” look that featured mostly white models. Abercrombie & Fitch looked like it would face extinction as well.

Fashion 98

Fashion Fast Fashion Consumer Marketing 98

Indigo 9 Digital

JULY 21, 2023

In the beginning beverage maker Dirty Lemon like many direct to consumer brands used Facebook and Instagram to market its products. But over time Dirty Lemon found that the success many brands found using Facebook and Instagram marketing attracted many competitors leading to higher customer acquisition costs. Do you like this content?

Returns 52

Returns Advertising Consumer Wholesale 52

Indigo 9 Digital

FEBRUARY 13, 2023

Tony Florence, a venture capitalist and goop’s first institutional investor has said : “Gwyneth was super sophisticated in how she thought about the market opportunity.” Paradoxically, going into a crowded market can feel easier. Entering a niche market is much scarier. Do you like this content? of Amazon’s revenues.

Beauty and Health 98

Beauty and Health Consumer Advertising Marketing 98

Indigo 9 Digital

MAY 3, 2022

For retailers to not adapt or evolve can be a fatal flaw,” says Kalinda Ukanwa, a marketing professor at the University of Southern California Marshall School of Business. The line passed $1 billion in sales after only about a year in market despite its short tenure. Fenty Beauty was named Time magazine’s Best Invention of 2017.

Fashion 98

Fashion Consumer Marketing Advertising 98

Indigo 9 Digital

MARCH 17, 2022

Explore unconventional and creative marketing. While these are not the kinds of marketing moves that everyone is talking about these vehicles often have more captive audiences than a fast-moving social media feed. Free samples are really just another form of marketing retailers use to generate more sales.

Beauty and Health 90

Beauty and Health Promotions Marketing Shopping 90

Indigo 9 Digital

MARCH 11, 2022

Classes can be offered by almost any retailer that sells a product. And given the growth of DIY videos on YouTube there is a clear demand by the market for consumers to become experts by learning from other experts. Provide valuable services. Nordstrom is making a bet that services are key to a great customer experience.

Customer Experience 52

Customer Experience Loss Prevention Employee Engagement Wholesale 52