Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

DECEMBER 20, 2023

Is it just me, or is advertising getting weirder? But these days, with TikTok dominating the social media landscape, it seems like big ideas are being traded in for an army of smaller, weirder ones. Confusion + Humor = Engagement The new storytelling strategy in advertising seems to be a delicate alchemy of confusion and humor.

Advertising 216

Advertising Marketing Consumer Social Commerce 216

Inside Retail

OCTOBER 27, 2021

Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand. Inside Retail : Can you explain a bit about your approach to social media with Alya and how that has developed since the outset? We are now working with 600 micro-influencers a week and five macro-influencers a month.

Advertising 130

Advertising Marketing Consumer Social Commerce 130

Retail Geek

JULY 9, 2021

Advertising products could stand for some. Make those products more mature and friendly to advertisers. You know at least three and maybe four of them are all like cumulatively what I would call Commerce right like you taught you know. [25:10] Social commerce and the the sleeper is.

Shipping 98

Shipping Merchant Services Fulfillment Wholesale 98

Retail Geek

JUNE 25, 2021

Contributing factors is you know there’s probably more room for growth in some of these International markets than then you know the maybe in the domestic Market. Marker 03. [22:47] Marker 03. [22:47]

Apparel 66

Apparel Advertising Marketing Fulfillment 66