Indigo 9 Digital

JULY 21, 2023

By Tricia McKinnon If you are thinking about starting an online business which is often called a direct to consumer business in retail then you are not alone. In the beginning beverage maker Dirty Lemon like many direct to consumer brands used Facebook and Instagram to market its products. Just ask mattress retailer Casper.

Returns 52

Returns Advertising Consumer Wholesale 52

Indigo 9 Digital

MARCH 15, 2022

From small retailers to large retailers sufficient foot traffic has never been more important as consumers elect to do more of their shopping online. But it isn’t just online shopping that is affecting location decisions since the majority of retail sales still happen offline. Do you like this content?

Advertising 94

Advertising Location Shopping Consumer 94

Indigo 9 Digital

JUNE 28, 2022

By 2017 with sales still in decline Abercrombie & Fitch appointed Fran Horowitz as CEO. Horowitz decided Abercrombie & Fitch would focus on a young millennial consumer while Hollister would focus on a teen consumer. To reach these young consumers Abercrombie & Fitch decided to leverage TikTok. billion in 2012.

Fashion 98

Fashion Fast Fashion Consumer Marketing 98

Indigo 9 Digital

FEBRUARY 13, 2023

If you are trying to build your own successful direct to consumer brand here are some of the cues you can take from goop’s success. Blakely Lively discovered how hard it is to crack the direct to consumer space when she launched her lifestyle website called Preserve in 2014. Build a loyal following before you monetize.

Beauty and Health 98

Beauty and Health Consumer Advertising Marketing 98

Rangeme

JULY 12, 2022

consumer packaged goods (CPG) suppliers and retailers need to know about selling to Canadians? Let’s examine Canada’s demographics and retail trends to see why more U.S. Canada has a slightly older population, with more consumers aged 25 and up. brands now use digital advertising as a 24/7 sales force.

Marketing 52

Marketing Beauty and Health Consumer Grocer 52

Indigo 9 Digital

MAY 3, 2022

Whether it’s Savage X Fenty or Fenty Skin or Fenty Beauty she has done what many retailers have struggled to do, make products that appeal to everyone. Her focus on inclusivity is striking a cord with consumers because it’s authentic. Take a look at how Fenty is winning over consumers by catering to their needs in four critical areas.

Fashion 98

Fashion Consumer Marketing Advertising 98

Indigo 9 Digital

MARCH 17, 2022

Menswear direct to consumer brand UNTUCKit realized this when it first tried to figure out how to acquire its first set of customers. UNTUCKit found that, at the time, for approximately $350 it could reach 200,000 potential consumers using radio ads. Consumers simply have less money to spend. As long as you can measure it."

Beauty and Health 90

Beauty and Health Promotions Marketing Shopping 90

Indigo 9 Digital

MARCH 11, 2022

Classes can be offered by almost any retailer that sells a product. And given the growth of DIY videos on YouTube there is a clear demand by the market for consumers to become experts by learning from other experts. It has been over 20 years since Apple opened its first retail store in 2001 and that advice has not gone out of style.

Customer Experience 52

Customer Experience Loss Prevention Employee Engagement Wholesale 52