Retail TouchPoints

DECEMBER 20, 2023

Is it just me, or is advertising getting weirder? to Mountain Dew’s Puppy Monkey Baby to the Skittles Long Beard Ad — where a man’s beard proceeds to feed him and someone else several Skittles during a job interview — there have definitely been times in the history of advertising when certain brands have created some real head-scratchers.

Advertising 216

Advertising Marketing Consumer Social Commerce 216

Retail TouchPoints

SEPTEMBER 8, 2020

The luxury market has taken a significant hit as a result of the pandemic, but some brands and retailers are finding new ways to adapt, respond and thrive. Although the luxury consumer has evolved significantly as a result of COVID-19, their focus on conscious consumerism and charitable giving have remained, according to Alland.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

SEPTEMBER 8, 2020

The luxury market has taken a significant hit as a result of the pandemic, but some brands and retailers are finding new ways to adapt, respond and thrive. Although the luxury consumer has evolved significantly as a result of COVID-19, their focus on conscious consumerism and charitable giving have remained, according to Alland.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Independent Retailer

AUGUST 15, 2022

The purpose of lead generation is to find potential customers and convert them into sales, but unfortunately, more than half of marketers do not succeed. A HubSpot study found that 61 percent of marketers struggle to generate leads. Content Marketing. Visual Content Marketing. Written Content Marketing.

Marketing 74

Marketing Advertising Promotions Wholesale 74

Inside Retail

JUNE 22, 2023

Thirty percent of Americans were enrolled in a subscription service in 2022, according to a survey of 37,720 people by Euromonitor, up from 20 per cent of respondents in 2017. The FTC accused the e-commerce giant of duping “millions of consumers” into purchasing subscriptions for Prime services. The retailer reached a $2.35

Advertising 228

Advertising Specialty Retailers Consumer ATS 228

365 Retail

FEBRUARY 23, 2022

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. 45% of consumers streamed live television at least weekly, up from 20% in 2017. . So what does 2022 hold for the subscriptions market?

Payment Services 104

Payment Services Marketing Consumer Shopping 104

Independent Retailer

JULY 7, 2022

The answer is simple: create a strong marketing campaign. Even though there is an easy solution to having competition, implementing a robust marketing campaign can actually be quite difficult and hurt your brand if done incorrectly. This can help you identify what you are best at and use it to your advantage for the marketing campaign.

Marketing 73

Marketing Advertising Promotions Consumer 73

Inside Retail

OCTOBER 27, 2022

Founded by television presenter and fashion expert Trinny Woodall at her kitchen table in 2017, the brand is known for its multitasking makeup products, such as the Lip2Cheek range, which can be used as both lipstick and blush, and BFF Eye, an award-winning serum and concealer in one. So far, Trinny London has raised £7.5

Department Stores 246

Department Stores Advertising Accounting Fashion 246

Inside Retail

JULY 12, 2023

Our strategy here in Australia is to get validity in the market through the IGA network, because they’ve got some great stores in great areas where we can really make a difference, especially to mum-and-dad operators,” Gander Australia co-founder Tim Brown told Inside Retail. This has led to a different operating model.

Supermarket 246

Supermarket Grocer Advertising Consumer 246

Retail TouchPoints

SEPTEMBER 27, 2021

A year later, in mid-2017, the brand launched on Amazon , and a Walmart Marketplace presence is coming soon. “ If you didn’t have a connection at Walmart or Target or CVS , you had no chance to bring your brand to market, even if you had the best product in the world. Fighting AI with AI’.

Net Profit 237

Net Profit Advertising Accounting Marketing 237

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. And consumers can feel it.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Retail TouchPoints

JUNE 1, 2021

We’ve seen advertisers react quickly: pausing campaigns, pulling spend and using massive keyword lists to block content they don’t want to be associated with. Advertisers want brand safety, but today’s method of keyword blocking is like bringing in a sledgehammer when you need a scalpel. Check your tech.

Advertising 153

Advertising Consumer Accounting Management 153

Inside Retail

AUGUST 3, 2023

The burger chain released the menu item, which it first introduced in 2017, along with a collection of limited-edition merchandise that was only available at certain activation sites. In response to this shift in consumer behaviour, we recognise the importance of providing ultra-fast and convenient snacking options.

Consumer 130

Consumer Advertising Marketing Promotions 130

Inside Retail

MAY 12, 2022

Chief Financial Officer Emilio Macellari said that a 40 per cent sales decline in the second quarter in the country – a key market for luxury groups – was a possibility, but it would depend on how long the curbs last. However, the group is confident it can meet analyst expectations for the full year. Revenues totalled 219.6

Marketing Spend 130

Marketing Spend Finance Advertising Marketing 130

Inside Retail

AUGUST 4, 2021

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. We recognise that Australia’s response to health policy issues is a matter for the Australian Government,” Rickard said.

Promotions 130

Promotions Advertising Marketing Consumer 130

Wiser

OCTOBER 15, 2019

Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell. Importantly, a winning direct-to-consumer business will artfully navigate the relationships between brand, retailer, and consumer. What Does Direct to Consumer Mean?

Wholesale 92

Wholesale Consumer Shipping Advertising 92

Inside Retail

AUGUST 30, 2022

billion beauty market. The Southeast Asian country is Australia’s largest trade and investment partner in the region, making it a strong base market for Australian businesses to expand their reach in Southeast Asia or even broader Asia. Challenges to capturing the market. But it wasn’t easy for the Australian entrepreneur.

Advertising 130

Advertising Marketing Consumer ATS 130

Rangeme

JULY 12, 2022

For certain in-demand products, yes, expansion to Canada can drive sales – even in today’s volatile market. export market, accounting for 17.9% ($310 billion U.S.) consumer packaged goods (CPG) suppliers and retailers need to know about selling to Canadians? Market overview. Market size. Could a path to U.S.

Marketing 52

Marketing Beauty and Health Consumer Grocer 52

Inside Retail

DECEMBER 7, 2021

On August 14, 2016, during a pre-season match, when Colin Kaepernick, a professional quarterback at the time, decided to sit on the bench during the US national anthem to protest police brutality and social injustice, he didn’t know he was going to push the world of marketing and advertising toward more purposeful and woke messages and content.

Advertising 130

Advertising Marketing Consumer ATS 130

Inside Retail

JULY 13, 2022

The move followed a complaint by the consumer advocacy group Choice , which called the technology invasive and unwarranted. While the outcome of the investigation is still uncertain – Bunnings and Kmart maintain that they acted lawfully – the consumer backlash has already begun on social media.

Payment Services 147

Payment Services Consumer Accounting Advertising 147

Inside Retail

OCTOBER 24, 2023

No surprise then that consumer confidence remains at record lows, albeit with some fluctuations. According to Google Trends, Black Friday sales didn’t become an Aussie thing until 2017. Which plenty of them will, given the financial incentives and the advertising avalanche they’re about to experience.

Advertising 130

Advertising Planning Shopping Consumer 130

Indigo 9 Digital

FEBRUARY 13, 2023

By Tricia McKinnon Wayfair is more than just a pretty website, the company has been able to penetrate the online home goods market in a way that few competitors including Amazon have been able to. Wayfair operates on a dropship model where it doesn’t own the majority products it sells to consumers. billion on advertising on $13.7

Home Furnishings 98

Home Furnishings Advertising Marketing Marketing Spend 98

Indigo 9 Digital

MARCH 9, 2023

Consumers love shopping online but what they really want is control. Be honest, before the pandemic weren’t you were part of the vast majority of consumers that had never tried curbside pickup? This service is also beneficial for consumers worried about their goods being stolen after they are dropped off. More than 1.7

Drop-Shipping 98

Drop-Shipping Advertising Fulfillment Consumer 98

Inside Retail

OCTOBER 27, 2021

Manny Barbas and James Hachem: Back in 2017, we started noticing that at-home face treatments were trending online. We saw success on social media quickly after launching the brand, so we developed a unique method of influencer marketing and perfected our influencer ambassador program. MB & JH: We love TikTok at the moment!

Advertising 130

Advertising Marketing Consumer Social Commerce 130

Inside Retail

APRIL 25, 2021

However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. . Abandonment of sexualised marketing. International expansion driven through flagships.

Fast Fashion 223

Fast Fashion Fashion Accounting Target Market 223

Inside Retail

AUGUST 18, 2022

Italian denim brand Replay is gearing up to enter the New Zealand market, as it looks to capitalise on the brand awareness it has built from sponsoring the All Blacks rugby team for the past two years. It is also rolling out several activations and advertising campaigns in the coming months to support the move. Avoiding the pitfalls.

Planning 130

Planning Fashion Accessories Management 130

Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. The history and growth of DTC In the 2010s, early digital-native vertical brands (DNVB) such as Warby Parker and Glossier gained a lot of attention for their use of technology to reach consumers online.

Dead-Stock 130

Dead-Stock Consumer Kiosk Inventory Management 130

Inside Retail

FEBRUARY 22, 2023

During the pandemic, direct-to-consumer e-commerce brands took centre stage, including popular Australian activewear brand LSKD. Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. Mass-market brands are also investing in take-back schemes.

Fashion 147

Fashion Apparel Fast Fashion Advertising 147

Mass Relators

NOVEMBER 6, 2023

Since joining Catalina in 2017 as Vice President of Digital & Consumer Products, Hunter has helped drive the evolution of the company’s Omnichannel Managed Media Services portfolio to provide some of the world’s leading and emerging brands and retailers with full-funnel marketing solutions.

Advertising 52

Advertising Marketing Management Promotions 52

Inside Retail

AUGUST 26, 2021

On Friday, JB Hi-Fi Group CEO Richard Murray officially left the consumer electronics company, where he has held various roles for the past 18 years, to lead Solomon Lew’s Premier Retail business; Terry Smart, previously managing director of The Good Guys and CEO of JB Hi-Fi, took over the top position.

Fashion 130

Fashion Management Advertising Promotions 130

Wiser

AUGUST 17, 2018

BOGO is a great discount technique to use to appeal to consumers. Even as both consumers and shoppers appreciate a Buy One, Get One promotion, differences remain between a good BOGO deal and a poor one. . The White House Office of Consumer Affairs found that on average, loyal customers are worth up to ten times their first purchase.

Advertising 112

Advertising Promotions Visual Merchandising Store Layout 112

Inside Retail

JUNE 2, 2021

The Chinese beauty market. China has the world’s second-largest cosmetics market, right behind the US. According to CBNData, beauty categories took up two of the top 10 consumer sectors in 2019 as beauty products became ingrained in people’s daily routines. Consumers are now concerned about key ingredients, efficacy and quality.

Marketing 130

Marketing Consumer Advertising ATS 130

Retail TouchPoints

JULY 6, 2020

Rebag started opening retail boutiques in 2017 and had 10. With our data-heavy perspective, we were able to understand what this resale world looks like for luxury handbags , and we wanted to educate the consumer about the true value of what they’re investing in ,” he explained.

Boutique 271

Boutique Customer Experience Location Accessories 271

Indigo 9 Digital

FEBRUARY 28, 2023

Luggage from direct to consumer brand Away By Tricia McKinnon The CEO of digitally native menswear brand Indochino said it right when he stated : “customer acquisition is the hardest part of running an online-only business.” The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram.

Advertising 98

Advertising Returns Consumer Promotions 98

Cross Cap

SEPTEMBER 27, 2017

The holiday season is rapidly approaching, and regardless of your industry, you are pressed against the Q4 marketing targets. Today’s consumer is continuously disrupting the traditional purchasing patterns. How can you stay on track of all planned holiday marketing initiatives and ensure smooth execution of your marketing plan?

Planning 52

Planning Management Marketing Advertising 52

Inside Retail

AUGUST 18, 2021

After years of growing criticism about the sale of skin-whitening products in Asia and overt advertising campaigns equating lighter skin with greater beauty and desirability, global companies finally started to change their offerings. But while many consumers applauded the rebrandings, others felt that they didn’t go far enough.

Beauty and Health 130

Beauty and Health Promotions Advertising Consumer 130

Rangeme

AUGUST 12, 2022

Right now, consumer packaged goods (CPG) companies are trying to manage the risk of tighter profit margins. Many diverse suppliers now seek new sales opportunities, especially as global e-commerce and digital advertising make it easier for them to sell anywhere. Its marketing campaigns never use professional models. for the U.K.

Beauty and Health 52

Beauty and Health Consumer Grocer Advertising 52