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Mmm, it’s the sweet smell of advertising success

Inside Retail

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . For the year to June 2021, consumer retail spending grew by 9.1 per cent year-on-year growth in retail consumer spending to March 2022 3. Twenty-per-cent off at my local Thai restaurant on a Friday night?

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Olivela CXO: Content, Charitable Giving Keep Luxury Consumers Engaged

Retail TouchPoints

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

Consumer 130
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Olivela CXO: Content, Charitable Giving Keep Luxury Consumers Engaged

Retail TouchPoints

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

Consumer 130
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A mix of hustle and heart: the secret to Trinny London’s success

Inside Retail

Founded by television presenter and fashion expert Trinny Woodall at her kitchen table in 2017, the brand is known for its multitasking makeup products, such as the Lip2Cheek range, which can be used as both lipstick and blush, and BFF Eye, an award-winning serum and concealer in one. So far, Trinny London has raised £7.5

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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

With port delays, extended delivery times and increased consumer demand, what can retailers do to salvage the 2021 holiday season? Social media advertising and how to leverage it. It’s easy to set up a business account and start taking advantage of the advertising tools available on popular social media platforms.

Marketing 286
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Health Brand Jocko Fuel’s Amazon Success Formula: ‘Fight AI with AI’

Retail TouchPoints

By all accounts it’s working. A year later, in mid-2017, the brand launched on Amazon , and a Walmart Marketplace presence is coming soon. “ They’ve given small, startup brands the opportunity to put their product in front of consumers in a really unique way.”. My decision-making at Jocko Fuel is three text messages.

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The Road from Brand Safety to Corporate Responsibility

Retail TouchPoints

We’ve seen advertisers react quickly: pausing campaigns, pulling spend and using massive keyword lists to block content they don’t want to be associated with. Advertisers want brand safety, but today’s method of keyword blocking is like bringing in a sledgehammer when you need a scalpel. but are taking sentiment into account.