article thumbnail

How Online Sellers Can Capitalize on Social Commerce Trends

Independent Retailer

Social commerce is a subset of ecommerce, and harnesses the purchasing power of young customers on innovative new retail platforms. In 2021, social commerce sales increased by over 35 percent, totaling a spend of over $36 billion, still only 10 percent of what the Chinese market will spend. . trillion in 2022.

article thumbnail

Social commerce: The future of online retail

A1 Retail

Convenience is now a top priority for consumers. Consumers can complete the entire customer journey from browsing to purchasing within minutes and are able to order deliveries to arrive when its most convenient for them. Enter social commerce. Social commerce isn’t new. As a result, online shopping excels.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

NRF Big Show to Spotlight Innovative Consumer Products and Workforce Solutions

Retail TouchPoints

New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. Additionally, Lowe’s Marvin Ellison will be honored with the NRF 2023 Visionary Award. Taking place January 15-16 from 10 a.m.

Consumer 279
article thumbnail

3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person.

article thumbnail

Tokyo Olympics: Will Changes and Challenges Put Retail Off its Game?

Retail TouchPoints

billion in ticket sales (based on the 2016 Rio Games ), but merchandise sales will almost certainly suffer as well. Trusted platforms like Facebook are already pushing social commerce and running livestreams — it’s just a matter of expanding their appeal. shoppers still need a bit of a nudge.

article thumbnail

How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa)

Retail TouchPoints

It’s one of the most active communities on TikTok, all centered around the hashtag #BookTok — but don’t confuse it with social commerce. The #2 ranking, “It Ends With Us,” has been there for 58 weeks — the book was originally published in 2016. and consumers aged 10 to 19 still account for the biggest segment of its user base.

article thumbnail

Amazon Brings Live Shopping to Streaming TV

Retail TouchPoints

The HSN-style, free ad-supported TV (FAST) channel will give consumers expanded access to the content and creators of Amazon Live, which debuted in 2016 on desktop, mobile and Amazon’s Fire TV devices. However, Amazon’s move from a social media-style setting back into television is a sign of the preferences of U.S.

Shopping 130