Remove 2016 Remove Consumer Remove Marketing Remove Retail Trends
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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online.

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2021 Global Retail Trends That Paved the CPG Way

Rangeme

That’s what global consumers are saying, united by product trends that transcend consumer packaged goods (CPG) categories and national boundaries. Today’s global consumer trends influence e-commerce strategies, online marketplace assortments, and retail marketing trends in the U.S. and beyond.

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Why Cool Canada Looks Smokin’ Hot Right Now: A Market Overview

Rangeme

retail growth lead right next door? For certain in-demand products, yes, expansion to Canada can drive sales – even in today’s volatile market. export market, accounting for 17.9% ($310 billion U.S.) consumer packaged goods (CPG) suppliers and retailers need to know about selling to Canadians? Market overview.

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Oatly’s Strategy, 5 Reasons it Has Taken Off

Indigo 9 Digital

Its oat milk landed in coffee shops in the United States in 2016 and by 2018 its was so popular there were shortages of it across the United States. Oatly opened for business 29 years ago in Sweden where it was a household name long before its products entered the United States market seven years ago. Oatly is now valued at $1.3

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How Beyond Meat’s Marketing Strategy Set it Apart

Indigo 9 Digital

Plant based burgers are not new but Beyond Meat has been able to capture more of the mainstream market. If you are wondering how Beyond Meat has been able to make strides where others haven’t consider these four elements of its marketing strategy. Expand the definition of your target market. grocery stores.”

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11 Things to Know About China’s eCommerce Market

Indigo 9 Digital

trillion in sales, China has the largest eCommerce market in the world, by a large margin. If you are curious about the eCommerce market in China then consider these 11 facts about its size, competition and trends. The Chinese eCommerce market is dominated by several eCommerce giants, the largest of which is Alibaba.

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Allbirds’ Strategy, 5 Reasons Behind its Fast Growth

Indigo 9 Digital

But that’s exactly what Allbirds did when it launched its Wool Runner sneaker in 2016. Allbirds’ woolen sneakers also had a smaller carbon footprint than the sneakers that were on the market when the brand first launched. If it’s cliché to say to focus on a niche market it’s for a reason. Let focus and simplicity lead the way.