The 2017 Omnichannel Holiday Strategy Advantage
Wiser
SEPTEMBER 28, 2017
During the 2016 holidays, the International Council of Shopping Centers (ICSC) found that nearly 70 percent of purchases were made with retailers who had both a brick and mortar and online store. Or, that associate can have it shipped to them instead. Making returns easier for shoppers removes some of the barriers to checkout.
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