10 Things You Need to Know About the Jordan Brand’s Success & Growth
Indigo 9 Digital
AUGUST 16, 2022
Look at the Gap it has struggled to pass the tests of time yet the Jordan Brand is growing quickly at a time when people are spending less on clothing and more on things like technology, think iPhones and data plans. In 2016 Mike Parker, former CEO of Nike, pledged to make the Jordan Brand a $4.5 billion brand by 2022.
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