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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? For the retailer that’s a cost that eats into profits. One of the drags on profits for most direct-to-consumer retailers is advertising expenses. Then there’s the cost of acquiring customers.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

66% of consumers surveyed said “best value for money” keeps them returning to a brand, taking the top spot in terms of consumer preferences. Some of the most successful retailers today include Dollar General, Dollar Tree, Target, Costco and Walmart. Customers love it but it’s costly for retailers. Do you like this content?

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5 of the Best Ways DTC Brands Get New Customers

Indigo 9 Digital

The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram. After that Dirty Lemon decided to part ways with advertising on Facebook and Instagram. Facebook advertising) it might be time to try something else. of retail sales in 2022 in the United States.

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6 of the Top Reasons Online Businesses Fail

Indigo 9 Digital

An innovative idea and a slick website might get customers excited but many founders eventually realize it’s actually pretty hard and expensive to acquire customers when you don’t have any retail stores. And when your customers demand free shipping or when return costs add up a promising business can be put into jeopardy pretty quickly.

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Retail Statistics You Should Know

Small Biz Trends

The following retail stats from IBISWorld will help you understand the landscape of small specialty retail stores in the US: There are around 131,470 small specialty retail stores in the US in 2021. per year on average between 2016-2021. between 2016-2021. Advertising by Retailers.

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The Benefits & Cons of Selling on Amazon, 10 Factors to Consider

Indigo 9 Digital

If an organization decides to enter Amazon’s FBA program they send their inventory to Amazon then Amazon manages storage of the inventory within its facilities, shipping and customer service (including returns). If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox.

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Why Cool Canada Looks Smokin’ Hot Right Now: A Market Overview

Rangeme

consumer packaged goods (CPG) suppliers and retailers need to know about selling to Canadians? Let’s examine Canada’s demographics and retail trends to see why more U.S. Ongoing supply chain disruption has led more retailers and CPG suppliers to strengthen their regional trade networks to reduce logistics delays and costs.