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5 New Ways Retail Marketers Can Utilize Location Data This Year

Retail TouchPoints

While location intelligence has been almost synonymous with measuring foot traffic to stores, there are much broader applications that retailers and marketers should incorporate into their strategies this new year. Do you know the average conversion window of each channel in your media plan? Amplifying your message across channels.

Location 277
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How The 2020 Election Will Affect Retail’s Pre-Holiday Marketing

Retail TouchPoints

Every presidential election cycle, marketers prepare for the national conversation to be overtaken by politics. But this year, political advertising spend stands to be unprecedented — in both volume and strategy — and savvy marketers should be ready with a backup plan, depending on their ad strategy.

Marketing 264
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3 Steps Retailers Can Take to Detect and Defend Against Ad Fraud

Retail TouchPoints

We discuss it all, from product design to logistics to digital marketing. Ad fraud is a collection of tactics that fraudulently represent online advertising impressions, clicks, conversion or data events in order to generate revenues for publishers or exhaust advertising budgets for competitors. Step 2: Combat Ad Fraud.

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Luxe-for-less leader MCoBeauty talks international expansion

Inside Retail

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. Can you tell me a bit about MCoBeauty’s expansion plans? We haven’t got the plan locked in just yet, but we’re definitely going there next year.

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Tokyo Olympics: Will Changes and Challenges Put Retail Off its Game?

Retail TouchPoints

How will the splintering of viewership across media channels impact the resonance of advertising campaigns? billion in ticket sales (based on the 2016 Rio Games ), but merchandise sales will almost certainly suffer as well. But this year, I’d bet a lot of marketing directors are wishing they had sat this particular Olympics out.

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How CPGs Can Use Location Data to Spur Growth

Retail TouchPoints

While recent market trends have led many consumers online, in-person retail remains the bedrock of the global economy. Keeping that in mind, let’s think about how location data empowers CPGs to better understand their audience, choose the best retail partners, advertise smartly and scale globally.

Location 282
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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements.