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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail TouchPoints

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A

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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

To continue on a positive trajectory, the retail sector must focus on the growth being driven by consumers’ continued adoption of online shopping. In grocery ecommerce alone, online revenues are expected to account for more than 13% of total category sales by 2026. It’s crucial to maximize the performance of Google Shopping campaigns.

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Health Brand Jocko Fuel’s Amazon Success Formula: ‘Fight AI with AI’

Retail TouchPoints

By all accounts it’s working. Jocko Fuel started as a DTC brand in 2016, founded by former Navy Seal and jack-of-all-trades Jocko Willink, who is also a New York Times bestselling author, leadership consultant, podcast host and partner in the clothing line Origin USA. My decision-making at Jocko Fuel is three text messages.

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New Zealand case against Bunnings’ pricing dismissed

Inside Retail

“This case stemmed from Mitre 10 filing a complaint with the NZCC and relates to advertising in the market in 2014 to 2016. Many consumers are strongly motivated by price when making purchasing decisions,” Rawlings said. “In

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Getting Retail Website Localization Right the First Time

Retail TouchPoints

The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. If you’re going to all the trouble of translation, you’ll also want international consumers to find your site easily.

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20 Halloween Ads to Inspire Your Own

Small Biz Trends

Halloween advertising is a great way to engage target audiences and boost sales ahead of the pivotal holiday shopping season. Benefits of Halloween Season Advertising. Boost your brand – Halloween advertising is a good way for a brand to get noticed by a larger audience. Halloween isn’t just for kids. Amazon Banner.

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The right formula? Promotion of toddler milk comes into question

Inside Retail

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. In practice, this includes restricting most marketing by manufacturers and retailers to consumers.