Independent Retailer
FEBRUARY 15, 2022
trillion set in 2021, to a predicted $5.42 Social commerce is a subset of ecommerce, and harnesses the purchasing power of young customers on innovative new retail platforms. With this in mind, how do online sellers capitalize on social commerce trends, and what preparation must be made to ensure success in 2022?
Retail TouchPoints
AUGUST 1, 2022
When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person.
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Retail TouchPoints
JULY 23, 2021
Before they’ve even started, the 2020 2021 Olympic Games have already made history. Despite everything that’s happened in recent weeks, the opening ceremony will take place as (re)scheduled July 23, 2021. billion in ticket sales (based on the 2016 Rio Games ), but merchandise sales will almost certainly suffer as well.
Retail TouchPoints
AUGUST 1, 2022
It’s one of the most active communities on TikTok, all centered around the hashtag #BookTok — but don’t confuse it with social commerce. In 2021, #BookTok helped sell 20 million books, according to The NPD Group. . “ #BookTok has changed the book industry dramatically over the last year and a half ,” said Brigman.
Retail TouchPoints
OCTOBER 7, 2022
In 2016, it became the first national British newspaper to move fully online , and now it is among the first publishing outlets to employ a new technology that turns its articles into commerce vehicles. Social Commerce Meets Affiliate Marketing. British newspaper The Independent has always been a bit of a rebel.
Small Biz Trends
JULY 8, 2021
What do the latest retail statistics tell us about retailing in 2021? Are you thinking about how the US retail trade industry fared during the first quarter of 2021? trillion in the first quarter of 2021. trillion in 2021. Considering these retail stats, you can expect that the future of retail will be bright in 2021.
Retail TouchPoints
FEBRUARY 15, 2022
The social platform debuted in the U.S. in late 2016, and a little over five years on TikTok now sees 1 billion global users monthly. In fact, in 2021 the site got more traffic than Google. This story is based on a session from the 2021 Retail Innovation Conference. has been nothing short of impressive. In the U.S.,
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