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Unconventional luxury brand collaborations are everywhere. Here’s why

Inside Retail

As a result, new forms of luxury consumption, like second-hand luxury markets , are popping up. One early example was between the Swedish fast-fashion retail outlet H&M and designer Karl Lagerfeld in 2004. One early example was between the Swedish fast-fashion retail outlet H&M and designer Karl Lagerfeld in 2004.

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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. Something has to be said about a first mover advantage, it makes things easier.

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Why Nike is putting used sneakers back on the shelf

Inside Retail

The brand plans to expand the Refurbished program to more US stores throughout 2021 and beyond. According to ThredUp, a digital platform in the US that enables consumers to buy and sell secondhand clothing, the resale market grew 21 times faster than the retail market overall in 2016-2019, and is expected to be worth US$51 billion by 2023.

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Fashion rental is back: Designerex looks to raise funds as demand surges

Inside Retail

Peer-to-peer fashion rental platform Designerex is looking to raise fresh funds to help it scale in the US and other global markets as it experiences record growth post-Covid. According to FMI, global online clothing rental sales are expected to grow 11 per cent CAGR between 2021 and 2031. Focus on customer experience.

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“Huge gap”: Why retailers haven’t improved conditions for garment workers

Inside Retail

Kmart – which has a “not good enough” brand ranking on Good on You, last updated in January 2021 – is working to improve traceability through its supply chain. She explained that the number of people who are subject to a form of modern slavery increased by 10 million since 2016, to 49.6 million victims as of last year.

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How Beyond Meat’s Marketing Strategy Set it Apart

Indigo 9 Digital

By Tricia McKinnon Beyond Meat, the company that is making eating plant-based protein mainstream continues to grow at a fast pace. In 2021 Beyond Meat’s revenue increased by 14.2% Plant based burgers are not new but Beyond Meat has been able to capture more of the mainstream market. Expand the definition of your target market.

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Why StockX is a modern day Sotheby’s

Inside Retail

Online marketplace StockX has seen exponential growth since it gained momentum in 2016. Between 2019 and 2021, StockX reported a 200 per cent increase in distinct designer collaborations. Major brand collaborations aren’t always between luxury fashion brands, elusive artists and uber-famous musicians and athletes, either.

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