2016 2021 Advertising Management 
Retail TouchPoints
FEBRUARY 8, 2023
The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.
Retail TouchPoints
MAY 18, 2023
between January and February of 2023 — they are still some way behind the comparative period of 2021. Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time.
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Inside Retail
JANUARY 24, 2023
The US Justice Department accused Alphabet’s Google on Tuesday of abusing its dominance in digital advertising, threatening to dismantle a key business at the heart of one of Silicon Valley’s most successful internet companies. billion in 2021 or 12.3 Google shares were down 1.9 per cent on Tuesday.
Inside Retail
JULY 7, 2022
“The First Nations Advisory Board provides us with the capacity to make a meaningful contribution to Closing the Gap, drawing on collective expertise and informed insights to make meaningful change,” said advisory board chair and Woolworths Group’s managing director of B2B and Everyday Needs Claire Peters. I certainly can’t wait.”.
Retail TouchPoints
AUGUST 1, 2022
When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. What does that mean?
Retail TouchPoints
OCTOBER 7, 2022
In 2016, it became the first national British newspaper to move fully online , and now it is among the first publishing outlets to employ a new technology that turns its articles into commerce vehicles. In the advertising world it’s all a gray zone. British newspaper The Independent has always been a bit of a rebel.
Indigo 9 Digital
NOVEMBER 16, 2023
It filed to go public in 2021 and now that we have access to Warby Parker’s financials we can finally answer the question: does Warby Parker make money? We will need to generate and sustain increased revenue and manage our costs to achieve profitability. million on advertising in 2019 and 2020 respectively. million and $58.5
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