2015 Management Marketing Retail Trends 
Indigo 9 Digital
MAY 3, 2023
Nike’s strategy for success is based on taking risks, crazy ideas that turn into bestselling products and a level of marketing genius that perhaps only Apple can match. Nike put nearly all of its marketing dollars behind Michael Jordan with that contract. In 2018 Nike took another risk during its 30th anniversary marketing campaign.
Indigo 9 Digital
DECEMBER 6, 2023
Walmart, for example, became the largest seller of organic food in the United States in 2015 more than a decade after the first Shake Shack opened. Shake Shack tries to differentiate itself by adapting to local markets. Shake Shack’s philosophy is no different when its expanding into international markets.
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Rangeme
JANUARY 27, 2022
And that care is showing in sales: the men’s beauty and personal care (BPC) market is expanding, with 2.2% Smaller brands that are more authentic are gaining share,” says Emile Santos, managing director and partner of L.E.K. Overall, how these brands go about marketing their product and its purpose is what really counts.
Indigo 9 Digital
MAY 17, 2023
By Tricia McKinnon In 2015 Under Armour passed Adidas to become the second largest sportswear company in the United States. Under Armour feels like a company that fell too in love with its initial success and then when it realized the market shifted it was too late to catch up. Under Armour on the hand has a market cap of $3 billion.
Indigo 9 Digital
MARCH 31, 2023
The most famous exit of all time is when Target abandoned 133 stores in 2015 after failing to make the model work after only two years in Canada. But the truth is Nordstrom’s failure in Canada can’t be simplified, by saying, as many are, that Nordstrom didn’t understand the Canadian market. So the question is, is it us or is it them?
Indigo 9 Digital
FEBRUARY 23, 2023
We decided this is an area we want to be present in as a brand, we want to up our game,” said Erin Longin, general manager of Puma’s running and training business unit. “We There’s a lot of apparel on the market…and I think that’s going to be more competitive,” said Bjorn Gulden the former CEO of Puma. Focus on women.
Indigo 9 Digital
NOVEMBER 16, 2023
Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers. The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers.
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