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Why AMP for Email has a Place in Every Email Marketers’ Playbook

Retail TouchPoints

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. Three years later, Google introduced AMP for email, which enables senders to include AMP components to create interactive email experiences for recipients.

Marketing 251
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Battle of the superapps: GoTo vs Sea in Indonesia

Inside Retail

Shopee, which is number one in the six other South-east Asian markets in which it operates, arrived in Indonesia in 2015, which was six years after the launch of Tokopedia. Online food delivery: dead heat on a major battleground. At that time, three players – Tokopedia, Lazada, and Bukalapak – owned the market.