Indigo 9 Digital

NOVEMBER 16, 2023

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online.

Consumer 98

Consumer Returns Advertising Marketing 98

Indigo 9 Digital

FEBRUARY 28, 2023

Luggage from direct to consumer brand Away By Tricia McKinnon The CEO of digitally native menswear brand Indochino said it right when he stated : “customer acquisition is the hardest part of running an online-only business.” Perhaps this will sound like a misnomer, but even direct to consumer retail businesses need brick and mortar stores.

Advertising 98

Advertising Returns Consumer Promotions 98

Indigo 9 Digital

MARCH 9, 2023

Since 90% of the United States population lives within 10 miles of a Walmart store this move has become a game changer for the retailer. Consumers love shopping online but what they really want is control. Be honest, before the pandemic weren’t you were part of the vast majority of consumers that had never tried curbside pickup?

Drop-Shipping 98

Drop-Shipping Advertising Fulfillment Consumer 98

Indigo 9 Digital

JULY 21, 2023

By Tricia McKinnon If you are thinking about starting an online business which is often called a direct to consumer business in retail then you are not alone. And when your customers demand free shipping or when return costs add up a promising business can be put into jeopardy pretty quickly. Just ask mattress retailer Casper.

Returns 52

Returns Advertising Consumer Wholesale 52

Indigo 9 Digital

MAY 19, 2023

It only took Shein aournd 15 years to dethrone other fast fashion retailers in the United States like H&M and Zara. This trend with retailers with ultra low prices succeeding is likely not going away as consumers struggle to make ends meet. Returns made in store are also free. No eCommerce.

Fast Fashion 52

Fast Fashion Advertising Returns Fashion 52

Indigo 9 Digital

SEPTEMBER 7, 2022

Then the COVID-19 pandemic hit and consumers around the world were forced to shop online sending digital sales to levels never seen before. While stores will always have value all brands are rethinking how best to serve their consumers digitally. In 2015 Farfetch purchased Browns, a luxury fashion boutique in London.

Boutique 98

Boutique Fashion Customer Experience Markdowns 98

Indigo 9 Digital

MAY 3, 2023

In 2015 Nike introduced self-lacing shoes. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3. Speaking about Nike’s move into the casual shoe market Phil Knight said : “understanding the consumer is just part of good marketing.

Marketing 98

Marketing Consumer Retail Trends ATS 98