Remove 2015 Remove Advertising Remove Retail Trends Remove Returns
article thumbnail

Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? For the retailer that’s a cost that eats into profits. One of the drags on profits for most direct-to-consumer retailers is advertising expenses. Then there’s the cost of acquiring customers.

article thumbnail

Primark’s Strategy, 4 Elements to Consider

Indigo 9 Digital

A study by the Capgemini Institute found that on average retailers charge their customers just 80% of the cost of delivering goods. Not having eCommerce also means that Primark does not have to subsidize the cost of returns and the return rate for clothing bought online is quite high. Returns made in store are also free.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

66% of consumers surveyed said “best value for money” keeps them returning to a brand, taking the top spot in terms of consumer preferences. Some of the most successful retailers today include Dollar General, Dollar Tree, Target, Costco and Walmart. Customers love it but it’s costly for retailers. Do you like this content?

article thumbnail

5 of the Best Ways DTC Brands Get New Customers

Indigo 9 Digital

The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram. After that Dirty Lemon decided to part ways with advertising on Facebook and Instagram. Facebook advertising) it might be time to try something else. of retail sales in 2022 in the United States.

article thumbnail

6 of the Top Reasons Online Businesses Fail

Indigo 9 Digital

An innovative idea and a slick website might get customers excited but many founders eventually realize it’s actually pretty hard and expensive to acquire customers when you don’t have any retail stores. And when your customers demand free shipping or when return costs add up a promising business can be put into jeopardy pretty quickly.

Returns 52
article thumbnail

10 Ways to Improve the Customer Experience in Retail

Indigo 9 Digital

With this is mind a number of Nordstrom stores offer a wide variety of services including: shoe repairs, personal styling, gift wrapping, a place to drop off online returns from other retailers, onsite alterations and tailoring, charity donation drop off, dry cleaning, merchandise monograming, and an endless array of beauty services.