2014 Marketing Retail Trends Shipping 
Indigo 9 Digital
JANUARY 11, 2023
Take mattress retailer Casper. Since Casper launched in 2014 it has yet to make a profit. High marketing costs are one reason for Casper’s struggles but returns have also eaten into the brand’s profitability. In the past Morgan Stanley has estimated the average order value for a one day shipping order from Amazon is $8.32.
Indigo 9 Digital
MARCH 30, 2022
billion in its 2014 IPO. The Chinese eCommerce market, filled with innovation and highly skilled companies, has been one to watch for many years. Add to that a maturing and highly competitive eCommerce market in China as well as a slowing Chinese economy and Alibaba isn’t growing as fast as it used to. of China’s retail sales.
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Indigo 9 Digital
FEBRUARY 28, 2023
New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. Shein is vertically integrated allowing it to go from design to shipping in as little as three days.
Indigo 9 Digital
MARCH 17, 2022
We are significantly accelerating our investments in brand marketing, and we're projecting accelerated growth with Amazon for the balance of 2021 and beyond.” Adidas has also directly sold its merchandise on Amazon since 2014. Amazon spent morethan $61 billion on shipping costs in 2020 up from nearly $38 billion in 2019.
Indigo 9 Digital
JULY 21, 2023
An innovative idea and a slick website might get customers excited but many founders eventually realize it’s actually pretty hard and expensive to acquire customers when you don’t have any retail stores. And when your customers demand free shipping or when return costs add up a promising business can be put into jeopardy pretty quickly.
Rangeme
MARCH 31, 2022
At the time of its inception, all menstrual cups had a nearly identical look and feel, and there was a huge gap in the market for the innovative features that were later put into the FemmyCycle cup design. Chinisaz: In general, the shift in the women’s wellness market has been much slower than it should be, but is significant nonetheless.
Indigo 9 Digital
MARCH 15, 2022
You have had success in your home market and now it’s time to expand into a new market, the United States. The first question many brands facing this opportunity will ask is how are we going to market our product in the United States? Recently two organizations started sending me marketing emails. Become a savvy marketer.
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