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Your Brand Needs a Pop-up — Here’s how to Make it a Success

Retail TouchPoints

After a rent spike forced Word Up to leave the location, the neighborhood banded together to raise $60,000 and help the bookshop reopen full-time in 2013. Then there are marketing costs — the mobility and novelty of pop-ups mean you need to heavily promote your new presence so local shoppers are aware of new locations.

Location 247
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Why an Active Brand Community is the Key to Customer Loyalty

Retail TouchPoints

By taking a closer look at thriving brand communities, retailers can learn how to develop ones of their own that drive loyalty and a better customer experience. The brand also partners with Whitney Simmons and other fitness influencers who align with Gymshark’s values to promote new product launches.

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Downtown Retail Revitalization: an Overview

Retail TouchPoints

In 2013, the City of Miami and local stakeholders collaborated to establish the BID through Wynwood’s BID Formation Resolution R-13-0136. Events and inventive marketing strategies were meticulously organized to promote the district’s vibrant atmosphere and attract more visitors.

Planning 218
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What Nordstrom’s Paul Smith pop-up says about the future of this retail trend

Inside Retail

From the clothing to the drinks to the food, everything at the temporary retail location will be inspired by the designer’s mantra of “classic with a twist”. The cost of renting a pop-up space also tends to be significantly cheaper more permanent locations, averaging $23.70 per square foot for a pop-up versus $32.12

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Retail appointments for the week

Inside Retail

Catch promotes chief commercial officer to newly created role. Bagg, who joined Catch in early 2020, will take leadership of the company’s marketing team while continuing to look after its customer strategy and loyalty programs. Amazon names Tesco veteran to run its physical stores.

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“Retail is Retail”: Redefining the Sale

Wiser

Many consumers and business owners are only choosing to see the 16 percent of brick and mortar retailers who are planning to decrease their locations within the year. The key to their success lies in the strategic use of omni-channel efforts to connect the customer directly with the company. It’s free advertising!

Shipping 105
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Key Benefits of a Digital Food Delivery Ecosystem

365 Retail

This promotes their business. In 2013, only 4% of people surveyed had used food delivery apps. Apps may customize recommendations and deals based on your past orders and preferences. Drone delivery could bring food direct to homes or locations in just minutes. It reduces wasted food in restaurants.