Your Brand Needs a Pop-up — Here’s how to Make it a Success
Retail TouchPoints
NOVEMBER 30, 2022
After a rent spike forced Word Up to leave the location, the neighborhood banded together to raise $60,000 and help the bookshop reopen full-time in 2013. Then there are marketing costs — the mobility and novelty of pop-ups mean you need to heavily promote your new presence so local shoppers are aware of new locations.
Let's personalize your content