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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 262
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Why Off-Retailer-Platform Commerce-Enablement is Essential for CPG Brands

Retail TouchPoints

Players in grocery retail need to understand how to blend all of the digital experiences they are already investing in (social, influencer, content marketing, etc.) Smart marketers must invest first in their key channels and then trust partners that can insert a compelling commerce experience channel by channel.

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Vasos extolled for accomplishments

Mass Relators

In 1983, Vasos was a recent graduate from Western Carolina University, having earned his degree in marketing. At his mother’s request, he applied to a local newspaper advertisement for Eckerd Corp.’s He then served as Dollar General’s chief operating officer from 2013 until being named CEO in June 2015.

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How To Use Similar Audiences In Google Ads

Store Growers

The concept of a “similar” customer was first introduced by Facebook back in 2013 (while Google followed suit in 2017). In a way, Google tries to keep up with what social media networks (LinkedIn as well) offer to marketers in regard to targeting similar audiences with ad campaigns. Similar Audiences Are the Future of Marketing.

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Jason & Scot Show Episode 316 Annual Predictions 2024

Retail Geek

Jason visited the Walmart Neighborhood Market in Pea Ridge, Arkansas featuring drone delivery. And so I drove out to Pea Ridge to visit the Walmart neighborhood market. And behind the neighborhood market is a drone center. Here is a video for those interested.

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Jason & Scot Show Episode 289 – ShipBob Co-Founder and CEO Dhruv Saxena

Retail Geek

use for gyves but as Bob kennels to be a shipment so that’s like the marketing angle on shipbob. it’s a it’s a pretty crowded Market space there’s a lot of a lot of options but they’re back then is got kind of pointed out like there was a thing called 3pls but they were more of like a B2B service really right.

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Jason & Scot Show Episode 292 – Q1 2022 Recap (Live)

Retail Geek

Impact of App Tracking Transparency (ATT) on advertising platforms Shopify vs. Facebook Retail Media Networks Q1 2022 US Department of commerce data and trends Audience questions (including buy now pay later). This episode was recorded in front of a live audience at the NYC Google HQ, for Zenith Basecamp. So it’s really interesting. [24:33]