Casper CEO’s Roadmap to Profitability: Control Costs, Expand Wholesale and Cater to Customers
Retail TouchPoints
APRIL 1, 2024
It flipped the script and put the power with the consumer, and that changed the entire category. What that meant was that we were anti-customer; we were optimized around internal channel accounting and not what was in the best interest of the customer. Once you’ve disrupted, it resets consumer expectations.
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