Remove 2011 Remove Customer Experience Remove Fulfillment Remove Point of Sale
article thumbnail

What’s Cooking: transforming to modern retail with unified commerce

Inside Retail

The era of digital transformation has seen traditional brick-and-mortar retailers challenged to integrate their offline and online channels seamlessly in order to create a unified customer experience. As the business grew, the online store was facing challenges – particularly concerning mobile optimisation and conversion rates.

article thumbnail

How Verizon Personalizes CX, from Engagement to Post Purchase

Retail TouchPoints

We began offering the option for customers to go online to make an appointment for a store visit in 2010, debuted the MyVerizon app in 2011 and began offering BOPIS (buy online, pick up in-store) in 2016. We also believe that when it’s used properly it can level up the customer experience in our eight channels.