Remove 2011 Remove Consumer Remove Customer Experience Remove Marketing
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The Iconic’s chief marketing officer on creating a campaign that turns heads

Inside Retail

This week, The Iconic hard-launched a new brand campaign to serve as a reminder, to consumers and itself, that the online retail platform is far from finished with disrupting and innovating the Australian and New Zealand retail industry. Australians have never had more choice when it comes to shopping fashion online.

Marketing 130
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How Aussie footwear brand Alias Mae stays on trend in a fast-moving market

Inside Retail

Tom Kirkhope founded the Australian fashion footwear brand Alias Mae in 2011. Drawing on his family background in footwear, and his own experience in the industry, having started working in Chinese footwear manufacturing in 2011, he launched Alias Mae as a wholesale business. Our major wholesale accounts are managed in-house.

Marketing 178
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Guest Post: Customer Experience: Expectation vs. Reality

Hyken

This week we feature an article by Tanya Ahmed, a Digital Marketer of Vantage Circle , a cloud-based employee engagement platform. She writes about what customers expect from companies in 2021 and what they actually get. Consumers today expect speedier access to services than ever before. Follow up with customers after-sales.

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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, community and commerce converge. With an emphasis on customer experience, RICE has three tailored tracks to reflect the distinct interests and needs of its key audience members.

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Next-Gen Co-Brand Cards are Tailored to You, by You

Retail TouchPoints

That’s expressing appreciation for loyalty: A customized experience and a personal touch that goes above and beyond, which has forever made me a brand advocate. But now consumers want intangible benefits, including tailored experiences. Some things to think through: What are the customers’ needs?

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Is now the time to go direct to consumer?

Inside Retail

Of all the habits consumers have established in the past two years, some are more likely to stick than others and the uptick in online shopping is certainly one of them. Founded in 2011, the razor brand was sold to Unilever in 2016 for $1 billion. Another is the ability to control the customer experience. DTC darlings.

Consumer 130
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Dollar Shave Club Selects Subscription Specialist as Solution Provider

Retail TouchPoints

Additionally, the platform offers a highly flexible incentive framework that makes it easy to test and optimize promotions to maximize performance, as well as powerful APIs that empower creative customization. “As To deliver on that promise, we partnered with the most powerful and flexible subscription platform out there.”.