Indigo 9 Digital

NOVEMBER 16, 2023

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? For the retailer that’s a cost that eats into profits. Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers.

Consumer 98

Consumer Returns Advertising Marketing 98

Indigo 9 Digital

JULY 21, 2023

An innovative idea and a slick website might get customers excited but many founders eventually realize it’s actually pretty hard and expensive to acquire customers when you don’t have any retail stores. And when your customers demand free shipping or when return costs add up a promising business can be put into jeopardy pretty quickly.

Returns 52

Returns Advertising Consumer Wholesale 52

Indigo 9 Digital

FEBRUARY 28, 2023

This is because the vast majority of retail sales still happen in stores with online sales representing only 14.6% of retail sales in 2022 in the United States. Consumers like to touch and feel products and let’s be honest returning online orders can be a hassle. Still not convinced? Live in the bra for 30 days”.

Advertising 98

Advertising Returns Consumer Promotions 98