Why Direct to Consumer Brands Struggle with Profitability
Indigo 9 Digital
NOVEMBER 16, 2023
Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers. This demonstrates the difficulty retailers with a large portion of online sales have in making profits. Casper has long leaned into digital marketing to drive awareness of its brand.
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