Digital Transformation Propels Burton’s Omnichannel Growth Plans
Retail TouchPoints
JULY 29, 2020
Burton’s business has changed over the years, from almost exclusively wholesale to a 75%/25% mix of wholesale and DTC, but its systems hadn’t changed with it, explained Josee Larocque, Burton’s SVP of DTC and Digital Transformation in an interview with Retail TouchPoints. It’s really a holistic approach,” she said. “We
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