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Top Wish Execs Share Plan for Winning Back Consumers, Beginning with ‘Wishmas’

Retail TouchPoints

When Wish debuted in 2010 it took the U.S. by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. Now the platform is launching its first major sales event , dubbed “330” or “Wishmas.”

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount shopping apps went. The trade-off is long shipping times, another thing Wish is working hard to improve. Temu also operates as a manufacturer-to-consumer marketplace and offers a wide range of merchandise, from homewares to apparel.

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Inside the ‘Online Mall’ Simon has Created for its Outlet Brands

Retail TouchPoints

We share a lot of the data and we move consumers into their full-price environment ,” explained Grover. “I’ve And because we’re marketing to a different consumer, we open up our customers to their brands. It’s a very symbiotic relationship that no other marketplace does today, not a single one.”.

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Why Retailers Need to Prepare for the Social Commerce Boom

365 Retail

Impact on supply chains Social Commerce represents a new direct to consumer sales channel opening up for retailers, and one that should certainly not be overlooked in terms of fulfilment strategies and the shopping experiences it provides customers with. Fourteen years later, however, 7 out of 10 do so, according to a study by Klarna.

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The Top 10 Predictions for Holiday 2021

Retail TouchPoints

Consumers always say they’ll move up, but often their behaviors don’t follow exactly what they’re going to say ,” said Hilding Anderson, Head of Retail Strategy at Publicis Sapient in an interview with Retail TouchPoints. We’ll also see an influx of and a redefinition of loyalty programs.”. 2 (Super Saturday, Dec.

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Wish’s New CEO has his Sights Set on a Comeback — Here’s How He Plans to Do it

Retail TouchPoints

“People love a comeback story, and I really believe there is something here [at Wish] — there is a value proposition and [an opportunity] to align with consumers. Most consumers have no idea that they were going to buy the item that they actually bought [on Wish]. In my mind there is also a limited amount of competition.

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How Community Commerce is Helping Angling App Fishbrain Cast a Wider Net

Retail TouchPoints

Fishbrain launched in 2010 as a free app for fishing enthusiasts. “It The fishing industry is really not very digital, so Fishbrain has been a way for a lot of the big fishing brands that were mostly selling into retailers to go direct to consumer ,” said Kennelly. From Monetizing Fishing Intel to Selling Gear.

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