Frictionless checkout – is it the ‘new omnichannel’?
I Vend
JULY 27, 2021
Frictionless checkout – is it the new omnichannel? Retailers had long understood the need for diverse shopping channels, but in 2010 there was a lightbulb moment when they realised that simply having multiple routes to market wasn’t enough – those channels had to be integrated. Friction matters because it restricts growth.
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