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Why Retailers Need to Prepare for the Social Commerce Boom

365 Retail

Whatever we think of this phenomenon, it’s growing and it’s a reality that needs to be taken into account when planning and executing supply chain processes. Unsurprisingly, this growth is driven primarily by millennials and Gen Z, who it is estimated will account for almost two-thirds of purchases made on social networks by 2025.

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How Verizon Personalizes CX, from Engagement to Post Purchase

Retail TouchPoints

Kelley Kurtzman “Customers have a very close relationship with their phone, so for over a decade we’ve worked to stitch together a personalized shopping experience,” said Kelley Kurtzman, Chief Sales Officer at Verizon in an interview with Retail TouchPoints. Our mission is to drive seamless omnichannel experiences.”

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Vitamin Shoppe CEO Sharon Leite Went Undercover in Her Stores. Here’s What She Learned.

Retail TouchPoints

It’s been a while since she’s been on the front lines though — not since the late ‘80s to be exact, when she was a manager at Express. To the employees she worked with while undercover she was Marie, a former gift shop manager from Ohio whose quest for a new start was being recorded for a documentary.

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Frictionless checkout – is it the ‘new omnichannel’?

I Vend

Retailers had long understood the need for diverse shopping channels, but in 2010 there was a lightbulb moment when they realised that simply having multiple routes to market wasn’t enough – those channels had to be integrated. The top causes of friction online are: Hidden costs – shipping, taxes, and fees.