Why Retailers Need to Prepare for the Social Commerce Boom
365 Retail
MARCH 5, 2024
Whatever we think of this phenomenon, it’s growing and it’s a reality that needs to be taken into account when planning and executing supply chain processes. Unsurprisingly, this growth is driven primarily by millennials and Gen Z, who it is estimated will account for almost two-thirds of purchases made on social networks by 2025.
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