Retail TouchPoints

MAY 18, 2023

In grocery ecommerce alone, online revenues are expected to account for more than 13% of total category sales by 2026. Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time.

Advertising 230

Advertising Promotions Checkout Marketing 230

Inside Retail

OCTOBER 21, 2022

I worked hard to become a manager for a group of stores, and I suppose I had a fairly competitive nature back in the day. He said, “I started my first advertising agency when I was 21. By the time I was 35, I felt fairly polished in accountancy, P&Ls, human resources – areas I would have to be good at.

Boutique 246

Boutique Fashion Advertising Accounting 246

Retail TouchPoints

SEPTEMBER 12, 2022

These include: Website infrastructure costs Advertising and marketing expenditure Customer support costs Checkout fraud costs. Account creation bots — which generate accounts in bulk to execute multiple purchases at once — give a false impression of your customer base. The primary methods of attack for bots are speed and volume.

Beauty and Health 239

Beauty and Health Accounting Customer Experience Checkout 239

Retail TouchPoints

AUGUST 25, 2023

Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly. D2R manages to maintain the direct relationships with customers that has been the value of a D2C model while still allowing consumers to shop where and when they want.

Consumer 232

Consumer Wholesale Marketing Returns 232

365 Retail

NOVEMBER 16, 2023

Originally coined in Philadelphia during the 1950s to describe post-Thanksgiving traffic congestion, the term has evolved to signify a period where retailers’ accounts transition from ‘in the red’ to ‘in the black’ In the UK context, Black Friday originally referred to the Friday before Christmas, notable for office parties.

Department Stores 59

Department Stores Consumer Advertising Shopping 59

Retail Gazette

DECEMBER 28, 2023

Thirteen female leaders were hired to the top job of UK retailers in 2022, which equates to 31% of the 42 appointments made, according to management consultancy Korn Ferry. McGowan, who sat on the board of Morrisons until its sale to CD&R in 2021 , has broad experience of managing product, service and subscription-led businesses.

Grocer 67

Grocer Promotions Fashion Management 67

365 Retail

MAY 26, 2021

Gen Z, a generation born between 1996 and 2010, is one of the largest generations ever, comprising around 30% of the world’s population. “We Students and GUESS employees will ideate hand-in-hand: marketing, sales, e- commerce, and advertising managers will discuss and test ideas in live design thinking environments.

Fashion 52

Fashion Advertising Accounting Consumer 52