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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

By Tricia McKinnon 2020 is the year when the eCommerce narrative shifted in a major way. Before everyone was focused solely on Amazon but as retailers were forced to shift sales online during the COVID-19 pandemic a number of retailers came to the forefront with their eCommerce savvy and Walmart is one of those retailers.

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8 Things to Know About ThredUp’s Growth & Challenges

Indigo 9 Digital

By Tricia McKinnon When you are shopping for a new outfit do you buy new or do you spend your time sifting through racks of clothing in a thrift store? While many people still like the treasure hunt aspect of going to a thrift store some find it more convenient to shop for secondhand apparel online. Looking back on that moment.

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How Target Built 10 Billion Dollar Private Brands

Indigo 9 Digital

Target’s All in Motion private label clothing brand By Tricia McKinnon One of the oldest tricks in a retailer’s playbook is to have a portfolio of great private label brands. Back in the early 2000s Target was known for its cheap chic clothing but by the time the recession hit in 2008 and 2009 Target had lost its way.

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3 Elements of Amazon’s Clothing Strategy to Watch

Indigo 9 Digital

By Tricia McKinnon Do you remember the time when people looked down on Amazon as a place to shop for clothing? Chart of Amazon US eCommerce Sales by Product Category, 2022 With Amazon dominating the apparel sector many direct to consumer brands which once shunned Amazon are now setting up shop on the platform. Well times have changed.

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Target’s eCommerce Strategy, Why it’s Outperforming

Indigo 9 Digital

By Tricia McKinnon Target is one of several retailers experiencing unprecedented growth during the COVID-19 pandemic. growth in 2020. For such a large retailer that is a remarkable growth rate but is that success all due to the pandemic or is it several years in the making? One stop shopping. One stop shopping is not new.

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Starbucks’ Digital Strategy, Why it Outperforms

Indigo 9 Digital

Starbucks is a company that has long known that the future of retail is tied to technology. Over a decade ago in 2009 it launched its mobile app. With this in mind Starbucks announced in 2020 it would close 400 locations and then open 300 new stores that focus on drive-thru and pickup. A world class mobile app.

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Combatting Waste in the CPG Industry

Rangeme

Along with refillable stations and bulk sections in grocery stores, which we’ll cover in an upcoming blog post, retailers and CPG companies are looking at the following solutions: Reducing packaging. Since 2009, Waitrose has reduced its own-brand packaging by almost 45%. In the U.S.,