Indigo 9 Digital

APRIL 5, 2022

Tmall.com spun off from taobao.com in 2008 to connect higher-end brands with consumers. It is a wholesale marketplace where manufacturers, trading companies and resellers trade goods in large quantities. Launched in 2010 AliExpress is a global retail marketplace. Taobao is the largest online shopping marketplace in China.

Merchant Services 52

Merchant Services Payment Services Wholesale Advertising 52

Indigo 9 Digital

SEPTEMBER 7, 2022

The prevailing wisdom at the time which hasn’t gone completely away is that you can’t translate a high touch experience, one often involving thousands of dollars, online. With more pricing control brands can offer more merchandise at full price, avoiding markdowns which are thought to negatively impact a luxury brand’s image.

Boutique 98

Boutique Fashion Customer Experience Markdowns 98

Indigo 9 Digital

MARCH 31, 2023

Based on where we are today Nordstrom wouldn’t look at the Canadian market nearly as favourably as it did over a decade ago when it was in the initial stages of considering coming to Canada. If you wanted to buy a new outfit for work or for a party there weren’t many choices at that time. Last year Farfetch brought in $4.1

Apparel 97

Apparel Department Stores Wholesale Beauty and Health 97

Indigo 9 Digital

FEBRUARY 28, 2023

Everlane is a clothing brand that sells high quality basics (cashmere sweaters, cotton t-shirts and jeans) but at lower prices than retailers like J.Crew. Using Warby Parker’s home try on program customers are given the option of trying on five pairs of glasses at home which Warby Parker sends to customers free of charge.

Advertising 98

Advertising Returns Consumer Promotions 98