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5 Ways Dollar Stores Make Money & Beat the Competition

Indigo 9 Digital

The areas where dollar stores have flourished are often known as “food deserts”, markets where consumers are many miles away from a grocery store or a big box chain such as Walmart but they still need a place to buy household items and food at affordable prices. The truth is that not all items sold in dollar stores are the cheapest.

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11 Things You Need to Know About Shein

Indigo 9 Digital

Shein was founded over a decade ago in 2008 in Nanjing China by Chris Xu an American born Chinese graduate of Washington University. The retailer was originally called SheInside but the name was shortened in 2015 to Shein. Tops start at $3.00, shoes start at $5.00 and jeans start at $12.00.

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6 Ways Farfetch is Disrupting Luxury Retail

Indigo 9 Digital

The prevailing wisdom at the time which hasn’t gone completely away is that you can’t translate a high touch experience, one often involving thousands of dollars, online. Then the COVID-19 pandemic hit and consumers around the world were forced to shop online sending digital sales to levels never seen before. But it’s true.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

Since 90% of the United States population lives within 10 miles of a Walmart store this move has become a game changer for the retailer. Consumers love shopping online but what they really want is control. Take a look at Target. Consumers are looking for one stop shopping. The desire for one stop shopping is not new.

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Oatly’s Strategy, 5 Reasons it Has Taken Off

Indigo 9 Digital

Its oat milk landed in coffee shops in the United States in 2016 and by 2018 its was so popular there were shortages of it across the United States. By 2019 Oatly was available in 7,000 stores and coffee shops across the United States including places like Whole Foods and Target. Oatly is now valued at $1.3 billion this year.

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How Target Built 10 Billion Dollar Private Brands

Indigo 9 Digital

Target’s All in Motion private label clothing brand By Tricia McKinnon One of the oldest tricks in a retailer’s playbook is to have a portfolio of great private label brands. Back in the early 2000s Target was known for its cheap chic clothing but by the time the recession hit in 2008 and 2009 Target had lost its way.

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Dollar Tree’s Strategy, 3 Actions its Taking to Stay on Top

Indigo 9 Digital

W]e do have a lot of new customers coming into both banners over last year, and the majority of them are at a household income of $80,000 or higher," said Dollar Tree’s former CEO Mike Wytinski. But at the end of 2021 in the face of rising inflation Dollar Tree decided to increase its average price point to $1.25.

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