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Primark’s Strategy, 4 Elements to Consider

Indigo 9 Digital

By Tricia McKinnon If you have been paying attention you will have noticed a trend, a move towards really cheap clothing. You can try to blame it on Shein but maybe Shein got the idea from Primark which has been in business since 1969 and Shein has only been around since 2008. Returns made in store are also free.

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How Target Built 10 Billion Dollar Private Brands

Indigo 9 Digital

Target’s All in Motion private label clothing brand By Tricia McKinnon One of the oldest tricks in a retailer’s playbook is to have a portfolio of great private label brands. Back in the early 2000s Target was known for its cheap chic clothing but by the time the recession hit in 2008 and 2009 Target had lost its way.

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8 Reasons Why Blockbuster Failed & Filed for Bankruptcy

Indigo 9 Digital

By Tricia McKinnon Before the advent of streaming Blockbuster was a popular video rental store where customers could rent their favourite movies on VHS tapes or DVDs and watch them at home. At the time Blockbuster could have afforded the purchase price since it had raised $465 million in an IPO a year earlier.

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5 Ways Dollar Stores Make Money & Beat the Competition

Indigo 9 Digital

The areas where dollar stores have flourished are often known as “food deserts”, markets where consumers are many miles away from a grocery store or a big box chain such as Walmart but they still need a place to buy household items and food at affordable prices. The truth is that not all items sold in dollar stores are the cheapest.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

It seems like a misnomer that someone will place an order online at home and then will put on their jacket get into their car and go to pick it up. Take a look at Target. That sentiment was echoed when Walmart CFO Brett Briggs said : “it is a big advantage being an omnichannel retailer and I think that is showing right now.

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6 Ways Farfetch is Disrupting Luxury Retail

Indigo 9 Digital

The prevailing wisdom at the time which hasn’t gone completely away is that you can’t translate a high touch experience, one often involving thousands of dollars, online. Commissions typically range from 25%-33% depending on whether in addition to providing eCommerce functionality Farfetch manages shipping, returns or other services.

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5 of the Best Ways DTC Brands Get New Customers

Indigo 9 Digital

Consumers like to touch and feel products and let’s be honest returning online orders can be a hassle. Everlane is a clothing brand that sells high quality basics (cashmere sweaters, cotton t-shirts and jeans) but at lower prices than retailers like J.Crew. The exposure can also come at a cheaper price.