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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 305
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How 99 Bikes plans to return to profit with an electric-powered push

Inside Retail

A year later, Turner founded the Pedal Group, as a joint venture between the Turner family and Flight Centre in 2008. Pedal Group owns two separate businesses in the bicycle industry, 99 Bikes, a direct-to-consumer (DTC) retail operation, and Advance Traders, a bicycle wholesale business that the group acquired in July 2008. “At

Returns 130
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Can Premier replicate Smiggle’s UK success with pyjama brand Peter Alexander?

Inside Retail

This will be the first time Peter Alexander ventures outside of Australia and New Zealand since its failed entry into the US market in 2008. Some analysts have described Peter Alexander as an “unproven” brand outside of Australian and New Zealand markets. million for its first-half sales results.

Apparel 243
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Naked Wines founder returns as chair as it delays full-year results

Retail Gazette

Subscribe to Retail Gazette for free Sign up here to g et the latest news straight into your inbox each morning The retailer said: “It is clear that to deliver sustainable, profitable growth the group needs to recruit new customers at a higher rate. ” Click here to sign up to Retail Gazette‘s free daily email newsletter

Returns 57
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Eid Festival returned to Westfield London for its third year

A1 Retail

The London Eid Festival celebrated the end of Ramadan at Westfield Square on 7 th and 8 th May. Last weekend saw Eid Festival return to Westfield London for its third year, as local communities came together to celebrate the end of Ramadan.

Returns 81
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eMarketer: COVID-19 Retail Recovery Will Take Longer Than ‘Great Recession’ Rebound

Retail TouchPoints

sales declining at an even higher rate, 10.5% , according to the latest forecasts from eMarketer. The magnitude of the downturn and pace of recovery will be harder on the retail market than the Great Recession,” according to an article on the eMarketer site. trillion , 12% higher than its revised estimate of $23.36 trillion. “The

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No longer a “hot new thing”: Why AR shopping is here to stay

Inside Retail

The future of augmented reality (AR) in retail was on full display at a pop-up event hosted by makeup brand Pat McGrath Labs and Google earlier this week. The first commercial use of AR is believed to have occurred in 2008. Developed by German agencies in Munich, it involved a print ad featuring an AR model of a BMW Mini. In 2020, 83.1

Shopping 245