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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 305
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Clarks UK managing director and chief product officer depart

Retail Gazette

Clarks UK and Ireland managing director Bob Neville and chief product officer Victoria Jones have left the business. The departures come as chief executive Jonathan Ram stepped down last month to “pursue other opportunities”, Drapers reported.

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“Different journeys”: An inside look at Replay Jeans and Superdry

Inside Retail

General Manager for Brand Collective’s apparel brands Superdry and Replay Jeans , Alastair Davies is responsible for driving brand awareness and growth for the international brands across the ANZ region. Inside Retail: To start with, can you discuss how Superdry and Replay Jeans are going in the Australian market Alastair Davies: Absolutely.

ATS 246
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Can Premier replicate Smiggle’s UK success with pyjama brand Peter Alexander?

Inside Retail

This will be the first time Peter Alexander ventures outside of Australia and New Zealand since its failed entry into the US market in 2008. Some analysts have described Peter Alexander as an “unproven” brand outside of Australian and New Zealand markets. million for its first-half sales results.

Apparel 243
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Market Performance Group mourns passing of Rhonda Johnson

Mass Relators

The Market Performance Group announces the passing of Rhonda Johnson after a brief battle with metastatic melanoma. She loved being at the beach with family and friends, toes in the sand searching for her treasured sea glass. operating and global management boards. ​In A Celebration of Life will be held at a later date.

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What to know about Woolworths’ appointment of its first female CEO in 100 years

Inside Retail

The appointment of Amanda Bardwell as Woolworths Group’s next managing director and CEO, effective September 1, marks a historic moment for the parent company of Woolworths Supermarkets and Big W, which reported nearly $65 billion in sales last financial year. She took on her most recent role, as the managing director of WooliesX, in 2017.

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Exploiting Loopholes: The Dark Side of Fast Fashion Giants Shein and Temu

Retail TouchPoints

In fact, fast fashion on the whole has been on the upswing: the fast fashion market was valued at $122 billion in 2021 and is projected to reach $283 billion by 2030, growing at a CAGR of 10.13% from 2023 to 2030, according to Gitnux. market, recently dropped a whopping $21 million to produce and air a series of Super Bowl ads.