Trillions in revenue and a million jobs: Unpacking JD.com’s 20-year roadmap
Inside Retail
JUNE 22, 2023
The company began offering general merchandise in 2008, transforming JD from an electronics retailer to a full-fledged e-commerce platform, and launched an online marketplace platform in 2010. A nuanced perspective Xiaofeng Wang, a principal analyst at Forrester, described the roadmap as “courageous”, given how forward-looking it is.
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