Primark’s Strategy, 4 Elements to Consider
Indigo 9 Digital
MAY 19, 2023
You can try to blame it on Shein but maybe Shein got the idea from Primark which has been in business since 1969 and Shein has only been around since 2008. Shein was recently valued at $66 billion and is now the largest fast fashion retailer in the United States. Returns made in store are also free. Limited advertising.
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