Primark’s Strategy, 4 Elements to Consider
Indigo 9 Digital
MAY 19, 2023
You can try to blame it on Shein but maybe Shein got the idea from Primark which has been in business since 1969 and Shein has only been around since 2008. Primark is one of the fastest growing retailers in Europe with plans to have more of a presence in the United States. Limited advertising. No eCommerce.
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