Brands Pop into the Surreal as 3D Billboards Surge
Retail TouchPoints
MARCH 22, 2023
Many brands, including Coach, Louis Vuitton, Samsung, WhatsApp and BMW have caught on to the benefits of this surreal and sensory approach to advertising. When looking at a 3D image or video, the brain assembles and interprets images as depth. Part of successful advertising is understanding how people engage with their environments.
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