Analysis: Why does Shein continue to escape scrutiny?
Inside Retail
APRIL 28, 2021
In 2008, he launched a fashion e-commerce site – She Inside – as a way to target consumers who were tired of waiting in lines in stores or unable to find their specific size. Shein was founded by American-born Chinese entrepreneur Chris Xu, who remains as CEO. Shipments to Australia take a minimum of two weeks, according to the site.
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